The Dashboard is your control tower. This is where you manage your SEO strategy daily to transform your data into sales.
What is AEO (Answer Engine Optimization)?
It is optimization for answer engines (ChatGPT, Perplexity, Gemini). Unlike traditional SEO which aims for a list of links, AEO aims to make your product THE direct answer given by the AI to the user.
1. The 4 Key Metrics of your store
These are the immediate health indicators of your PrestaShop catalog.
⚠️ Priority Actions
This is your smart "To-Do List".
- Definition: Number of pages with critical SEO errors (missing tags, too short content).
- Goal: Aim for "Zero Errors" to guarantee perfect indexing.
✅ Optimized Items
- Definition: Number of products validated or improved via Fexa AI.
- Goal: Cover 100% of your catalog for maximum authority.
📈 SEO Score (Traditional SEO)
Your mark out of 100 for Google algorithms.
- Excellent (> 80%): You dominate your keywords.
- Average (50-80%): You have untapped growth opportunities.
✨ AEO Score (AI Visibility)
Your ability to be quoted by artificial intelligences.
- Why it's vital: More and more users ask questions directly to the AI ("What is the best bag for...?"). A good AEO score ensures you are recommended.
2. Search Console Performance (GSC)
The GSC graph displays your actual clicks and impressions.
[!TIP] If you see stars
****, it means your Google account is not yet linked. Connect it here: Google Search Console connection guide.
3. The Optimizer Watchdog: Your 24/7 Guardian
The Watchdog monitors your store continuously. As soon as a product is added or modified on PrestaShop, it is analyzed in real time to ensure it respects your SEO standards. To configure alerts and periodic email digests, see our guide: Understand the SEO Watchdog.
4. Priority Table & Executive Exports
Located at the bottom of the dashboard, this table lists the products most in need of attention. Click on any product to open the Optimization Panel and correct errors in one click with the AI. You can also compile these insights into a White-label PDF Audit Report ready for clients or executive review.
Next step: Full SEO Audit