Free SEO audit of your PrestaShop store
Enter your store URL: we analyse public pages and immediately show your SEO score, AI-engine readiness and priorities. Free, no account required.
Score SEO
Illustration — your scores will be calculated
What does this free PrestaShop SEO audit tool check?
- ›Your product pages: Title tags and meta descriptions (length, keyword presence).
- ›Your product content: length, editorial structure (H2/H3), duplicate or too-short descriptions.
- ›Product structured data that can make pages eligible for Google rich results.
- ›ALT tag coverage of your product images.
- ›Your category pages: Title, meta description and introduction text.
- ›Technical signals: HTTPS, mobile compatibility and canonical URLs.
How does the free audit work?
- 1
Enter your store URL
No installation, no credit card. A single link is enough.
- 2
A representative sample is analysed
Fexa analyses your homepage, several product pages and a category, with the same criteria as the full scan.
- 3
See your score and fixes
The score and priorities appear immediately. Email delivery is optional.
How to read your score: what each family of checks measures
The express audit uses the families of checks of the full Fexa AI scan, the ones that make a difference on a PrestaShop store. No "magic" score: every point maps to a precise element of your product pages that you can verify yourself.
Visibility and meta tags
Title tag of reasonable length, meta description between 100 and 160 characters, main keyword present in the introduction. This is what Google displays: a generic "Product name – My shop" Title loses clicks before the visit.
Writing and structure
A developed introduction (short description), H2/H3 subheadings, lists or a feature table. A structured page reads better for the buyer and is easier for Google to understand.
Content depth
Volume and richness of the long description. Two sentences copied from the supplier cannot set your page apart from every other reseller of the same product.
Images and ALT tags
Presence of images and coverage of alternative texts, which feed Google Images and the store's accessibility.
Reassurance
Delivery, return or warranty mentions on the page: trust signals your customers read, and Google too.
PrestaShop technical data
Reference and EAN/UPC code filled in the back office, valid Product structured data (price, availability) making the page eligible for rich results.
Internal linking
Links from the description to other products or categories. Without them the page stays isolated in the catalogue and receives little authority.
The most common SEO mistakes on PrestaShop stores
The same SEO problems keep coming back on most PrestaShop stores. Your free audit checks exactly these points:
Supplier description
Unique description
Duplicated product descriptions
Reusing supplier descriptions means publishing content already on dozens of sites. Google won't index it or will demote it: it is the #1 cause of lost e-commerce traffic.
Generic Title and meta tags
By default, PrestaShop generates Titles based on the product name alone. Without a keyword or selling point, they rank poorly and their click-through rate stays low.
Pages lacking useful detail
Google sets no ideal word count. A useful page answers buying questions clearly and structures the information people need.
Missing structured data
Valid Product markup can make a page eligible for rich results, but Google decides whether to show them.
Images without ALT tags
Missing ALT tags deprive your products of Google Images traffic and hurt your store's accessibility.
Why audit the SEO of your PrestaShop store?
Product pages often combine several risks: undifferentiated supplier copy, generic Title tags and incomplete structured data.
This audit surfaces those signals on a PrestaShop sample. A connected scan then checks the full catalogue before any correction.
Go further: discover the AI SEO module for PrestaShop, our pricing or browse our documentation.
Checklist: audit your own PrestaShop store in 10 points
Before or after the automatic audit, these checks come back in every serious PrestaShop SEO audit, with where to act in the back office.
- 1
URL rewriting enabled
Shop Parameters › Traffic & SEO › SEO & URLs: "Friendly URL" set to Yes. A /index.php?id_product=12 URL helps nobody.
- 2
One indexed domain
www and non-www, http and https must 301-redirect to a single version (SEO & URLs › Set up URLs, "Redirect to the canonical URL").
- 3
Title and meta description specific to each page
SEO tab of the product page. The classic trap: the same default value repeated on hundreds of pages.
- 4
Unique descriptions
Rewrite supplier descriptions, starting with your most viewed products. The longest job by hand, and the one Fexa AI automates.
- 5
Category pages with an introduction text
Catalog › Categories: a filled-in description, not only a product grid. These are often the pages that capture generic queries.
- 6
Named images and filled ALT tags
"Caption" field of the product images. When empty, PrestaShop reuses the product name: better than nothing, but identical on every view.
- 7
XML sitemap declared
Google Sitemap module (or equivalent) regenerated after adding products and submitted in Search Console.
- 8
Useless pages kept out of the index
Customer account, cart, internal search, filter combinations: robots.txt generated from SEO & URLs and canonical tag on faceted pages.
- 9
Mobile speed
Advanced Parameters › Performance: cache and compression enabled; compressed images; theme without useless third-party scripts.
- 10
Search Console connected
Verified property to follow real impressions, clicks and positions. It is also the source Fexa AI uses to prioritise your pages.
Free audit, connected scan, fixes: what happens next?
The express audit analyses a public sample: homepage, up to three product pages and one category. It gives the trend of your store, not the full inventory.
After installing the free connection module, the full scan applies the same checks to the whole catalogue, as often as you like, without consuming any credit.
Fixing is the only paid step: each AI generation (tags, description, ALT, structured data) consumes one credit; applying it in PrestaShop is free and reversible in one click. 50 credits are offered at sign-up, no credit card.
To see the whole platform, discover the AI SEO tool for PrestaShop.
Frequently asked questions
Is the SEO audit really free?
Yes. It requires no installation, credit card or account: enter your URL and the result appears on the page. Email delivery is optional.
How long does the audit take?
About 30 seconds depending on store speed. Fexa analyses the homepage, product pages and a category, then displays the report.
Does the audit analyse my whole store?
The free audit analyses a representative sample: your homepage, several product pages and a category. The full analysis of your entire catalogue is free after connecting the Fexa AI module.
How is the Fexa audit different from other free tools?
Most free tools are generic and analyse a page like a blog. The Fexa audit is PrestaShop-specific: it samples your product and category pages, detects duplicate descriptions, and above all can fix what it finds automatically — not just report it.
Do I need to install anything for the free audit?
No. The express audit requires no installation. The module is only needed for the full catalogue scan and the one-click automatic fixes.
Does it work with my PrestaShop version?
Yes. The audit works on any live PrestaShop store (1.6, 1.7, 8.x). The automatic-fix module covers PrestaShop 1.7.8 to 9.x (PHP 8.1+), with a lighter build for PrestaShop 1.7.
What can I do after the audit?
You receive a prioritised list of fixes. Fexa AI can then apply them automatically: rewriting product sheets, unique meta descriptions, structured data and internal linking, in one click.
Is my data safe?
The audit only analyses the public pages of your store, exactly like Google does. No customer data and no admin access is required.
How is this different from an agency SEO audit?
An agency audit also covers strategy, competitors and link building, over several days and from several hundred euros. The Fexa audit is instant and focused on what depends on your catalogue: tags, content, images, structured data, internal links. The two complement each other.
Why don't my PrestaShop product pages rank?
Three causes come back in most audits: descriptions copied from the supplier, default-generated Title tags and no internal links to the page. The audit tells you which one applies, page by page.
How much do the fixes cost after the audit?
Scans and audits are free and unlimited. One AI generation consumes one credit; 50 credits are offered at sign-up, and plans start at €39 per month for 1,500 credits. You only pay for what you fix.