Free PrestaShop SEO audit: your score in 30 s
SEO score and priorities from a sample of your public pages. Fexa AI can then fix product pages, tags, ALT text and structured data.
Structure of an audit report
SEO score (sample)
XX /100
AI readiness
XX /100
3 priorities ranked by impact
Found : One issue to fix on your product pages
Why : what it changes for Google and your customers
Fexa AI : what Fexa AI proposes, which you approve
Found : A second issue found
Why : the explanation in one sentence
Fexa AI : the proposed fix, or the action on your side
Found : A third issue found
Why : the explanation in one sentence
Fexa AI : the proposed fix, or the action on your side
What does this free PrestaShop SEO audit tool check?
The audit reads the raw HTML of your store’s public pages, without running JavaScript (FexaAuditBot crawler). It is a sample, not the full catalogue inventory.
1. Your store URL
You enter your store address and your email to receive the report.
2. A public sample is analysed
Homepage, up to 3 product pages, 1 category, robots.txt and /llms.txt.
3. Priority problems
Two scores (SEO and AI readiness) and 3 priorities ranked by impact, with the reason why.
4. Actions in Fexa AI
After a free account and connecting the module: full scan, generated fixes, approval before publishing.
- Homepage: Title and meta description, H1, subheadings, body text and ALT tags.
- Product pages (up to 3): presence and length of Title tags and meta descriptions.
- Page content: at least 250 words, H1 heading, H2/H3 subheadings, reassurance signals (delivery, returns, warranty).
- Duplicate descriptions: strong similarity between the sampled pages, or identical meta descriptions.
- Product structured data and ALT text coverage on images.
- Category (1 page): Title and meta description only, not the introduction text.
- Technical: HTTPS, viewport tag (mobile) and canonical tag.
- AI readiness: Product data, FAQPage, Organization, /llms.txt file and AI crawler access in robots.txt.
What the audit does not measure: speed, internal linking, keywords and your Google positions.
Example: what Fexa AI writes instead of supplier copy
This is the difference between a page copied as-is and a page rewritten from its own data.
Before: supplier copy
example-shop.com › backpack-25l
Title : Backpack
Meta description : (no meta description)
Start of description
Backpack. Very practical. Ideal for all your trips.
After: rewritten by Fexa AI
example-shop.com › backpack-25l
Title : 25 L waterproof backpack with 15" laptop pocket | Example Shop
Meta description : 25 L backpack in waterproof fabric with a 15-inch laptop compartment and a zipped pocket. See the dimensions and features.
Start of description
This 25-litre backpack is made of waterproof fabric. It includes a padded compartment for a 15-inch laptop, a zipped pocket and adjustable straps.
PrestaShop SEO audit: express audit, full scan or agency audit?
A PrestaShop e-commerce audit can mean several things. Here is what each Fexa AI step covers, from the free audit to the fixes, and what an agency audit does.
1. This page
Express audit
- Cost
- Free
- Requirements
- No account, no installation (email required to receive the report)
- Covers
- Homepage, up to 3 product pages, 1 category, robots.txt and /llms.txt
- Result
- Two scores and your priorities, in ~30 s
2. After connecting the module
Full scan
- Cost
- Free and unlimited
- Requirements
- Free account + connector module: PrestaShop 1.7.0 to 8.0.x (PHP 7.4+) or 8.1 to 9.x (PHP 8.1+)
- Covers
- Every product, category and CMS page, including internal linking and EAN codes. Up to 5,000 products per pass (by category beyond that; 50,000 per pass on Enterprise)
- Result
- The complete list of fixes to make
3. With credits
Fixes
- Cost
- 50 AI credits offered at sign-up, no card; then from €39/month for 1,500 credits (Starter)
- Requirements
- Connected module
- Covers
- Rewriting pages (Title, meta, descriptions, ALT text, structured data): 1 credit per page and per language, +1 credit for a separately generated FAQ
- You keep
- Approval before publishing; applying in PrestaShop is free. Rollback, batch processing, translation and internal linking: Pro and Enterprise plans
What about an agency or freelance audit?
A paid, human analysis over several days: strategy, competitors, link building, tailored recommendations. It does not replace page-by-page fixing, and the reverse is also true.
The most efficient path: start with the express audit to place your store, move to the full scan to size the fixes, then keep the human audit for strategy questions.
Go further: discover the AI SEO module for PrestaShop, our pricing or browse our documentation. To see the whole platform, discover the AI SEO tool for PrestaShop.
Google visibility or AI engines: what Fexa AI prepares, and what it does not control
Three ways to be visible, three different logics. Fexa AI works on the content and data of your pages; it decides neither rankings nor what engines display or cite.
Classic Google results
A list of links: Google shows each page’s Title and meta description, in the order it decides.
Fexa AI : writes unique Titles, meta descriptions and descriptions, which you approve.
Rich results
Results with price, availability or Q&A, possible when the page carries valid structured data. Google decides whether to show them.
Fexa AI : can send Product and FAQPage markup to your store.
AI-engine answers
ChatGPT, Perplexity and others write an answer from sources they choose. None commits to what it cites.
Fexa AI : makes your pages’ content and data easier for machines to read (FAQPage, Product, llms.txt).
Fexa AI does not control your Google ranking, the display of rich results or AI-engine citations, and promises none of them. The audit’s "AI readiness" score measures machine-readable signals (Product data, FAQPage, Organization, /llms.txt file, AI crawlers allowed), not actual citations.
The most common SEO mistakes on PrestaShop stores
These problems come back often. The free audit detects some of them on a sample of pages, as listed above.
Duplicate descriptions
Reusing the supplier’s text makes the page hard to tell apart from other resellers and can complicate its ranking. The audit spots sampled pages that are very close to each other.
Badly sized Title and meta tags
A Title that is too short (often just the product name) or too long, or a missing meta description, makes the result unclear. The audit measures their presence and length, not their commercial quality.
Pages lacking useful detail
Google sets no ideal word count; the audit simply flags pages under 250 words, which rarely answer every buying question.
Missing structured data
Valid Product markup can make a page eligible for rich results, but Google decides whether to show them.
Images without ALT tags
Missing ALT tags deprive your products of Google Images traffic and hurt your store’s accessibility.
How to read your scores: what each family of checks measures
These are the families of checks in Fexa AI. The express audit applies part of them to the public pages of the sample; families marked "full scan" require connecting the module. No "magic" score: every point maps to a precise element of your product pages that you can verify yourself.
Visibility and meta tags
Title tag of reasonable length, meta description between 100 and 160 characters. The express audit checks presence and length; the full scan also checks the main keyword in the introduction.
Writing and structure
A developed introduction (short description), H2/H3 subheadings, lists or a feature table. A structured page reads better for the buyer and is easier for Google to understand.
Content depth
Volume and richness of the long description. Two sentences copied from the supplier cannot set your page apart from every other reseller of the same product.
Images and ALT tags
Presence of images and coverage of alternative texts, which feed Google Images and the store’s accessibility.
Reassurance
Delivery, return or warranty mentions on the page: trust signals your customers read.
PrestaShop technical datafull scan
Reference and EAN/UPC code filled in the back office, valid Product structured data (price, availability) making the page eligible for rich results.
Internal linkingfull scan
Links from the description to other products or categories. Without them the page stays isolated in the catalogue and receives little authority.
Checklist: audit your own PrestaShop store in 10 points
Before or after the automatic audit, these checks come back in every serious PrestaShop SEO audit, with where to act in the back office.
1. URL rewriting enabled
Shop Parameters › Traffic & SEO › SEO & URLs: "Friendly URL" set to Yes. A /index.php?id_product=12 URL helps nobody.
2. One indexed domain
www and non-www, http and https must 301-redirect to a single version (SEO & URLs › Set up URLs, "Redirect to the canonical URL").
3. Title and meta description specific to each page
SEO tab of the product page. The classic trap: the same default value repeated on hundreds of pages.
4. Unique descriptions
Rewrite supplier descriptions, starting with your most viewed products. The longest job by hand, and the one Fexa AI automates.
5. Category pages with an introduction text
Catalog › Categories: a filled-in description, not only a product grid. These are often the pages that capture generic queries.
6. Named images and filled ALT tags
"Caption" field of the product images. When empty, PrestaShop reuses the product name: better than nothing, but identical on every view.
7. XML sitemap declared
Google Sitemap module (or equivalent) regenerated after adding products and submitted in Search Console.
8. Useless pages kept out of the index
Customer account, cart, internal search, filter combinations: robots.txt generated from SEO & URLs and canonical tag on faceted pages.
9. Mobile speed
Advanced Parameters › Performance: cache and compression enabled; compressed images; theme without useless third-party scripts.
10. Search Console connected
Verified property to follow real impressions, clicks and positions. It is also the source Fexa AI uses to prioritise your pages.
Frequently asked questions
Is the SEO audit really free?
Yes. The express audit is free and needs no installation or credit card. No account is created, but your email is required so we can send you the report; the result is also shown directly on the page.
Why do you ask for my email?
To send you the audit report. No account is created and no password is requested. You only receive SEO tips if you tick the optional box, with one-click unsubscribe. We keep your email, the audited URL and the audit result; to have them deleted, write to support@fexaai.com. See the site privacy policy.
How long does the audit take?
A few seconds to about 30 seconds depending on store speed. Fexa reads the homepage, up to three product pages and a category, then displays the result.
Does the audit analyse my whole store?
No. The free audit analyses a sample: your homepage, up to three product pages, one category, plus your robots.txt and llms.txt files. It checks neither internal linking nor speed. The full analysis of your catalogue is free after connecting the Fexa AI module.
How is the Fexa audit different from other free tools?
Most free tools are generic and analyse a page like a blog. The Fexa audit is built for PrestaShop: it samples your product pages and a category and spots descriptions that are very close from one page to the next. Once the module is connected, Fexa AI can generate the fixes — not just report them.
Do I need to install anything for the free audit?
No. The express audit requires no installation. The module is only needed for the full catalogue scan and to apply fixes in your store.
Does it work with my PrestaShop version?
Yes, on live PrestaShop stores: the audit only reads public pages. PrestaShop detection can fail on older versions (1.6 in particular); the checks are then still displayed. The connection module comes in two builds: PrestaShop 1.7.0 to 8.0.x (PHP 7.4+) and PrestaShop 8.1 to 9.x (PHP 8.1+); PrestaShop 1.6 is not supported by the module.
What can I do after the audit?
You get two scores and a prioritised list. To fix things: create a free account, install the free connector module and link your store, then run the free full scan. Fexa AI then generates the fixes (product pages, meta descriptions, ALT text, structured data), which you approve before publishing.
What happens if I click "Create my account"?
You land on the sign-up form with your store address filled in and, if your browser kept it, your email pre-filled (it does not appear in the page address). The account is free: 50 AI credits included, no credit card. Nothing is changed on your store: you first install the connector module to link it.
Can I undo a fix, and what do the paid plans include?
Fexa AI publishes nothing without your approval, and applying fixes in PrestaShop is free. One-click rollback, batch processing, translation and internal linking are included in the Pro and Enterprise plans.
Is my data safe?
The audit only reads the public pages of your store, as a visitor or a robot would. No customer data and no admin access is required.
How is this different from an agency SEO audit?
An agency audit also covers strategy, competitors and link building: it is a paid, human analysis that takes several days. The Fexa audit is instant and focused on what depends on your catalogue: tags, content, images, structured data. The two complement each other.
What is a PrestaShop SEO audit?
It is the analysis of what lets Google find, understand and rank your store pages: technical signals (HTTPS, canonical URLs, mobile), Title and meta tags, product and category content, images, structured data and internal linking. The express audit on this page covers part of it on a sample of public pages; the full scan extends it to the whole catalogue.
What does a free PrestaShop e-commerce audit include?
Here: the SEO score of your homepage, up to three product pages and one category, the prioritised list of errors (tags, duplicate descriptions, missing ALT, missing structured data) and an AI-engine readiness score. It does not replace a strategy, competitor or link-building analysis.
Why don't my PrestaShop product pages rank?
Three causes come back often: undifferentiated descriptions (supplier copy), badly sized Title and meta tags, and a lack of internal links to the page. The free audit spots, on a sample, descriptions that are very close from one page to the next and Title or meta tags of the wrong length; it does not check internal linking, which the full scan analyses after the module is connected.
How much do the fixes cost after the audit?
Scans and audits are free. Each generated page consumes one credit per language; 50 credits are offered at sign-up, and plans start at €39 per month for 1,500 credits. You only pay for what you fix.
Ready to see where your store stands?
Enter your store URL: result in ~30 s, no account or installation.