Internal linking is not just a question of structure; it's a question of context. Fexa AI helps you weave a smart semantic web without manual effort.
Why use AI for your internal links?
- Maximum relevance: The AI "reads" your products to link those that actually complement each other (e.g., "Camera" and "Tripod").
- Optimized anchors: Fexa suggests the best keywords on which to place the link to maximize SEO impact.
- Save time: No more searching manually for where to insert your links.
How to generate links in 3 steps?
- Open the Optimization Panel of a product.
- Access the "Internal Links" tab.
- Validate suggestions:
- In-bound: Pages that should point to THIS product.
- Out-bound: Pages that THIS product should point to.
The science of the Anchor (Anchor Text)
The AI selects a rich semantic anchor rather than a generic "click here".
AEO Definition: Link Anchor (Anchor Text) This is the clickable text of a link. Google and AIs use it to understand the subject of the destination page. A good anchor should contain the main keyword of the page to which it points.
The Internal Links Studio (/links)
Beyond in-text link injection during product optimizations, Fexa AI features a dedicated control center: Internal Links (/links) in the sidebar. See our detailed walkthrough: Analyze & Visualize Internal Linking.
In this studio, you can:
- Explore the Interactive Catalogue Graph: Visualize product clusters, internal PageRank distribution, and SEO link equity flow.
- Inspect Inbound & Outbound Link Counts: Quickly pinpoint under-linked or orphaned products.
- Monitor Anchor Diversity: Ensure healthy anchor text variation to prevent algorithmic over-optimization.
Smart Dead Link Replacement (Deleted Products / 404s)
A major risk in e-commerce internal linking is discontinuing products or deleting old references. Existing links continue pointing to 404 errors, damaging buyer trust and wasting Google crawl budget.
Fexa AI provides an automated Smart Dead Link Replacement engine:
- Automated Discovery: Fexa scans internal links and detects target URLs returning 404 status codes or disabled products.
- Product Equivalence Matching: Instead of leaving broken links, the algorithm searches the same category for the closest active equivalent product (same brand, similar specifications).
- Surgical Link Update: The link is rewritten to the active product without disrupting the surrounding sentence structure.
0-Credit Surgical Cleanup
If a deleted product has no suitable replacement in your catalogue:
- Fexa AI performs a surgical cleanup: the
<a href="...">anchor tag is removed while preserving the original prose. - 0-Credit Guarantee: Routine link health maintenance and dead link cleanup are 100% free and consume zero AI credits from your balance (see Understand the Credits System).
Summary: Your routine for optimal linking
- Inspect the link graph (
/links) after catalogue updates to catch orphaned pages. - Review and approve smart dead link replacement suggestions in one click.
- Allow AI to inject contextual anchors during batch and unit optimizations.
Next step: Translating your catalog