Google Ads clarifies DSA transition and AI Max reporting

A Google Ads change, not an SEO update

The source discusses transition plans for Dynamic Search Ads and reporting guidance for AI Max in Search campaigns. It does not describe an organic ranking update or announce that every DSA campaign will automatically move to Performance Max.

The previous table promising a 25 percent conversion increase was unsupported by the source and has been removed. No universal uplift can be inferred from changing campaign type.

Test before migrating

A PrestaShop advertiser should compare query coverage, conversion quality, cost and profitability before changing the campaign structure. Clear landing pages and accurate product information help advertising systems, but they cannot compensate for poor conversion tracking.

Migration should be gradual, with a comparison period and explicit budget rules. Paid and organic effects must remain separate in reporting so that a change caused by ads is not attributed to SEO.