AI SEO: Bing rolls out 4 tools to track how often AI cites your store

Microsoft has just expanded its "AI Performance" report in Bing Webmaster Tools — the one that shows how often your content is cited in answers from Copilot and its partners. Four preview features change the game for anyone selling online.

Every query that cites you is now sorted by intent (commercial, informational, research, local…) and grouped into broader topics. You also get your citation share — how much of the cited-source space your site holds for a given query — plus a compare view to track the trend across two periods.

In short, Answer Engine Optimization (AEO) just became measurable. For a PrestaShop store the message is blunt: ranking in Google is no longer enough — you need to be the source the AI quotes. Structured product content, anchored to your real catalogue and built to answer genuine buying questions, is what makes the difference.

Wondering whether your product pages are ready to be cited by AI? A free SEO scan on Fexa AI will tell you in a few minutes.