Google Search: What the Expansion of AI Overviews Means for Your PrestaShop Store

Are your product pages still getting clicks from Google? According to a Similarweb analysis reported by TechCrunch, AI Overviews now appear in 43% of searches, up from 15% a year ago. This figure illustrates a shift: Google is becoming a destination that summarizes answers directly in its results, reducing the need to click through to merchant sites.

Meanwhile, AI Mode usage has surged from 126 million to 279 million monthly visits. Queries are getting longer, indicating users are conversing with AI rather than typing keywords. For your PrestaShop store, this means some organic traffic may be absorbed by these automatic summaries, even though citations remain rare (6.8% of US ChatGPT desktop queries included one as of May 2026).

A notable nuance: ChatGPT referral traffic improved after a May 2026 update, with the proportion of visits landing on web pages more than doubling from 25% to nearly 60%. This suggests that links embedded in answers are sometimes clicked. In practice, structuring your content to be easily quotable (schema.org markup, precise product data) could help limit the erosion of visits, though results are not guaranteed.