Prioritizing Content by Combining Keywords and Prompts

For a PrestaShop store, relying solely on Google search volumes risks ignoring a massive demand now expressed through AI assistant conversations. A topic may seem anecdotal in keyword terms but generate hundreds of thousands of questions asked to ChatGPT or Perplexity. Ignoring it leaves a competitor to occupy that emerging answer space.

The method proposed by an SEO specialist on Search Engine Land involves comparing two signals for each theme: classic search volume (via Google Ads Keyword Planner) and prompt volume (using a tool like Profound). Three scenarios emerge. When traditional search dominates, you build a classic SEO page. When prompts are much higher, you create content structured to be cited by AI, with clear definitions and direct answers. When both signals are strong, you invest in a flagship page.

In practice, a PrestaShop merchant can apply this logic to product pages or buying guides. If a query like "how to choose an electric bike" shows high prompt volume but few exact searches, it's wise to publish a page that answers that question directly, formatted for easy extraction. This doesn't guarantee being picked up by AI, but it increases the odds without sacrificing traditional SEO. This approach helps allocate writing efforts where demand genuinely exists across both discovery surfaces.