Agentic Browsing: Google now scores whether your site is ready for AI

Google has just added a new metric to Lighthouse and PageSpeed Insights: the "Agentic Browsing" score. For the first time, your site is no longer rated only for humans and search engines, but also for AI agents — the assistants (ChatGPT, Gemini, agentic browsers) that explore and use the web on your customers' behalf.

What Google measures

The score checks whether a page is genuinely understandable and actionable by an AI:

• Accessible names: every button, link and field must carry a clear programmatic name — an agent doesn't "see" an icon, it reads its label.
• Well-formed accessibility tree: valid roles and a coherent structure, so the agent can navigate without getting lost.
• llms.txt file: a machine-readable summary at the root of the site that tells models what your site does.
• Visual stability (CLS): a page that doesn't shift under the agent's eyes while it acts.

Why it's a turning point for e-commerce

AI is becoming a new front door to your catalog. When a shopper asks an assistant "find me this product at the best price", it's the agent that reads, compares and recommends. If your store is unreadable to it, it simply becomes invisible in this new search layer — exactly like a site invisible on Google twenty years ago.

This is no longer classic SEO: it's AEO (Answer Engine Optimization), and Agentic Browsing is its first official score.

Fexa AI already works on this terrain

This is exactly Fexa AI's mission: making your PrestaShop store readable and citable by artificial intelligence.

• Structured data (Product, FAQ, Breadcrumb JSON-LD) injected automatically, without touching your theme.
• Product descriptions and tags written to be understood — by Google and by language models alike.
• ALT tags, quality content and internal linking that clarify your catalog's structure.

A well-prepared site already scores 3/3 (above). Our goal: help you get there, and stay visible the day AI agents become your customers' first reflex.

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📊 Read also: GA4 now measures AI traffic (the "AI Assistant" channel)