Microsoft Clarity: Analyze AI Citations by Branded and Non-Branded Queries

Do your store's citations in generative AI responses come from searches that mention your brand, or from generic queries related to your products? Microsoft Clarity provides a preliminary answer by adding branded and non-branded query segmentation to its AI Citations dashboard. Microsoft's free tool now allows you to identify, in the list of analyzed queries, those that contain your store's name. A new filter lets you toggle between the two categories, while the Share of Authority card breaks down citation authority according to this criterion. For a PrestaShop merchant, this distinction has practical value. If your store is only cited for branded queries, it may indicate existing brand awareness but weak topical authority on generic terms. Conversely, citations on non-branded queries suggest that your product content or technical sheets are deemed relevant by AI systems for broader needs. While limited to the Clarity ecosystem, this data helps guide content strategy without guaranteeing improved search engine or chatbot rankings.