B2B rankings and AI Overview citations show a gap

A finding limited to one sample

A study reported by Search Engine Land found AI Overviews on nearly half of the B2B queries in its sample. Brands that still ranked in the traditional top results accounted for about 3 percent of cited sources. The gap is notable, but it cannot automatically be applied to every industry, country or query type.

Organic ranking and source selection in a generated answer do not measure exactly the same thing.

Strengthen editorial value

A B2B PrestaShop site can supplement product pages with information professional buyers actually need: compatibility, standards, delivery times, volumes, test methods and signed expertise. Comparisons should explain their criteria and limitations.

Structured data and sound technical accessibility make interpretation easier but cannot guarantee a citation. Track changes across a stable query set and compare them with actual referral traffic, enquiries and sales.