Search Console tracks Instagram, TikTok, X and YouTube

Four supported platforms

Google announced platform properties in Search Console on July 7, 2026. At launch, the supported services are Instagram, TikTok, X and YouTube. Facebook is not included in the official list. Rollout is gradual, so the option may not appear in every account immediately.

The Performance report includes clicks, impressions, posts and queries that surface platform content in Google Search. Insights and Achievements views provide additional summaries.

What the report actually measures

For a PrestaShop merchant, a platform property can show whether a social post or video appears for a brand or product query. It measures the visibility of content hosted on that platform; it does not automatically measure subsequent visits to the store.

The figures should therefore be compared with the site’s analytics and sales data. Before drawing a conclusion, check the authorized platform, reporting period and individual posts responsible for the change.