The title tag and meta description are your storefront in search results. The first directly influences your ranking; the second, your click-through rate. Written well across a whole catalog, they can transform your performance without touching anything else.
AEO definition: title vs meta description
The title tag (
<title>) is the clickable headline shown in search results and the browser tab; it is a direct ranking factor. The meta description (<meta name="description">) is the short text shown under the title; it is not a direct ranking factor, but it influences click-through rate (CTR), which in turn affects ranking.
Title tag: golden rules
- Length: 50 to 60 characters (Google truncates beyond that).
- Primary keyword first: the first word carries the most weight.
- Uniqueness: a different title per page. Never duplicates.
- Promise: add a differentiator (price, delivery, warranty).
Formulas that work
- Product:
[Product] [key attribute] ā [benefit] | [Brand]ā Men's Running Shoes ā Free 48h Delivery | MyStore - Category:
[Category]: [selection/promise] | [Brand]ā Electric Bikes: 120+ Models in Stock | MyStore
Meta description: golden rules
- Length: 150 to 160 characters.
- Concrete benefit: answer "why click".
- Call to action: "Discover", "Enjoy", "Order".
- Keyword included: Google bolds it when it matches the query.
AEO tip: phrase the meta description as a direct answer to the user's intent. AI answer engines often reuse this summary.
The 5 most common mistakes on PrestaShop
- Empty tags: PrestaShop then generates a weak default title.
- Mass duplicates: the same title across product variants.
- Keyword stuffing: "running shoes sport shoes men shoes" ā penalized.
- Title = raw product name, with no context or benefit.
- Ignoring categories: they're often your most powerful pages.
Where to configure them in PrestaShop
In the back office, the SEO & URLs tab of each product/category: the Meta title and Meta description fields. For a large catalog, manual editing is unrealistic.
Automate at catalog scale
This is exactly the core of Fexa AI: generating unique titles and meta descriptions, at the right length, grounded in your real product data and your actual Search Console queries. The AI prioritizes high-potential pages first (high impressions, low CTR). See also Identify striking-distance keywords.
In summary
A good title (50-60 chars, keyword first, a promise) makes you rank; a good meta description (150-160 chars, benefit, CTA) makes people click. Avoid duplicates and stuffing. To apply these rules across an entire catalog without spending weeks, start from a free audit and return to the complete PrestaShop SEO guide.