Well done! Your PrestaShop store is connected. This is a big step, but before running the machines at full speed, we need to talk about strategic configuration.
The AI is a powerful engine, but it is you who hold the steering wheel. For your product descriptions not to sound "robotic" and for them to respect YOUR brand image, an initial configuration is essential.
Why define an Editorial Tone?
- Differentiation: Don't look like your competitors.
- Conversion: A tone adapted to your target (Luxury, Friendly, Expert) reassures your customers.
- SEO & AEO: Consistent and structured content is better indexed by Google and better quoted by AIs.
1. Configure your Brand Identity (Brand Voice)
This is WHERE the magic happens. To access it:
- Go to Settings from the sidebar menu.
- Click on the Settings icon of your store.
- Locate the AI Identity & Tone section.
Settings to prioritize:
- Tone: Choose the one that matches your guidelines (e.g., "Professional and Reassuring").
- Identity: Briefly describe who you are (e.g., "Seller of high-end electric bicycles for cities").
2. The AI engine: automatic, no setup required
There is no model to pick and no AI key to provide. Fexa AI runs a single, proprietary AI engine that is applied automatically to every generation. It is continuously optimized so you always get the best quality-to-speed balance for your catalog, without any technical configuration on your side.
Your job is simply to define your tone and identity (step 1) — the engine takes care of the rest.
3. Agency Options (Agency Plan)
If you manage clients, use the White-Label mode.
- Customization: Upload your agency logo.
- Transparency: Personalize the PDF reports you send to your clients.
Startup Checklist
- Google Search Console account connected?
- Editorial tone selected?
- Brand identity written?
Everything is ready. Fexa AI now knows your values. Let's launch your first SEO scan!
Next step: Full SEO Audit