Internal linking is the secret of sites that dominate the first page of Google. It is the art of connecting your pages to distribute authority strategically.
Why is internal linking VITAL?
1. Fast Indexing
Google's robots (crawlers) discover your new products by following links. A product without an internal link is an invisible "orphan page".
2. SEO Juice (PageRank)
Imagine your homepage's authority as water. Internal linking allows this "juice" to flow towards your strategic products to make them climb in the results.
3. User Experience & Conversion
By offering links to complementary products, you increase the time spent on the site and the average basket.
How Fexa measures (and improves) your internal linking
Many tools count any page reachable via the menu or footer as 'well linked'. In a shop, every product is — so the metric never moves and means nothing.
Fexa AI measures what truly matters for SEO: editorial links, i.e. links inside the body text of your sheets. The dashboard therefore highlights:
- 'Pages with no incoming internal link' — those that receive no contextual link from another sheet (the real opportunity, even if they're in the menu);
- 'Internal-linking health' — your catalogue's progress as you optimize it.
On each optimization, the generator inserts 2 to 3 contextual links to relevant products, prioritizing orphan pages (no incoming editorial link) to restore their authority. The dashboard then reflects that work AND the remaining opportunity.
Takeaway: a product can be in your menu AND still be 'orphan' in the SEO sense if it receives no link from the body of another sheet. That's the debt Fexa hunts down and fills.
FAQ: Understanding internal links
What is an orphan page? It is a page that receives no internal links from the rest of your store. It is very difficult for Google to index.
How many internal links are needed per product? There is no magic number, but Fexa AI generally recommends 3 to 5 links to products in the same semantic family to create a coherent "silo".
Can the AI create the links automatically? Yes. Fexa AI analyzes the text of your descriptions to insert natural contextual links that please the user as much as Google.
The Error to avoid on PrestaShop
Don't settle for the menu and the footer. The most powerful links are those located inside the text of your product sheets. This is what is called contextual linking.
Next step: Analyzing and Visualizing your Linking